Posts By: andreas

Conversion means nothing without context

by andreas • June 18, 2018

If you work on a product team as a designer, chances are part of your job involves improving a metric of some sort. It might be landing page conversion rates, the signup funnel, or adoption rate on a new feature. Naturally, we turn to our toolkit to tweak, test and iterate on the design of the product […]


Should designers learn to code?

by andreas • June 1, 2018

TLDR: It depends on your project and team. This is a topic that I’ve been pondering for a while and only recently been able to speak to with some confidence. I’ve been working as a designer for the last 10 years, and for 8 of those years I didn’t really know how to code. Over […]


Screener Writing 101

by andreas • May 17, 2018

A new approach Okay, so you’ve got a project that you’re working on and it’s time to start recruiting people for research or ux testing. How do you make sure that you get the right people? With a growing Australian database of over 20,000 participants and access to external sites (like Facebook and Linkedin) with […]


Design principles – Default valid vs Default invalid

by andreas • April 6, 2018

It’s easy to add features to a design or product. The real challenge is preventing the product from becoming more complex. Typically, if you plotted the amount of functionality vs interface complexity it would look something like this:   Adding functionality whilst reducing complexity is very very difficult, and often requires some very drastic changes […]


When should you do qualitative testing?

by andreas • March 23, 2018

When should you do qualitative testing? When most product teams think about qualitative usability testing it’s often last-mile type stuff. Too often it’s used in an attempt to reinforce that the project you just spent months to deploy was indeed worth the effort. This is wrong. If there was ever such a thing as vanity […]


How to approach your users for feedback… and actually get a response

by andreas • March 13, 2018

For early stage startups, one common piece of advice is to regularly talk to your users for their feedback. I’m not talking about a user testing session here, but simply a conversation about their experience with your product. But how do you approach them? If you’re a UX designer or design researcher, you are probably […]


Questionnaire for recruiting user participants – 10 Mistakes to avoid

by andreas • March 13, 2018

Since launching the Askable platform, we’ve helped over 100+ companies recruit people to help them test their products. From super broad to super niche we’ve worked with almost every kind of demographic you can think of. We’ve found that one of the key aspects of getting the right user testers and focus group participants to […]


Someone solving problem on notepad

Problem at Work? Cool… Maybe it’s Your Ticket to Startup Success

by andreas • March 13, 2018

Deciding to start a startup is a big decision. As Paul Graham says, starting a startup is all consuming and will take over your life. But for those who have big dreams and want to take it on, a often asked question is — how do you decide on what to work on? Luckily there’s plenty of […]


How to design focus group questions and get actionable data

by andreas • August 22, 2017

The main reason for conducting focus groups is to get actionable data. Data that you can use to improve your product and reach your goals. Asking the right focus group questions is the first step to making sure you get the right feedback. Let’s take a deeper look.   Let’s say you’re a UX designer […]


User Testing – How To Recruit The Right People

by andreas • August 10, 2017

So you’ve got your product prototyped. Now you want to get some user testing done, but how do you find the right people to test your product? How do you make sure you get a good mix of your target customers, so you end up with solid, actionable feedback? Getting this right can be time […]