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Everything UX testing and recruitment related

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5 New Year’s Resolutions for every UX designer

by Sarah Newport • January 3, 2018

The start of a new year brings new beginnings, opportunities and change. For UX designers, this means breaking new ground in the design space and setting trends for 2018. Kickstart your year with these five resolutions for every UX designer. 1. Continue to upskill Your skills can always be improved – especially since the field […]


A very Askable UXmas

A very Askable UXmas

by Sarah Newport • December 20, 2017

UX professionals love this time of year and have collaborated to create UXmas. Check it out and enjoy the 24 tips on the countdown to Christmas Day. To further spread the UXmas cheer, here are 5 of Askable’s top tips for improved user experience and user testing – it’s our very own Askable UXmas! Your […]


Getting more from your data

Getting more from your data

by Sarah Newport • December 19, 2017

In previous articles, we gave a broad overview of how to turn data into insights. You can extract more from your data through simple tasks. User testing provides many opportunities for you to gain deeper insights through follow up questions, reading body language and analysing tone of voice. Don’t limit yourself Firstly, don’t limit the […]


3 things you can do today to get started in usability testing

3 things you can do today to get started in usability testing

by Vivien Chang • December 14, 2017

You may have some data on your users already but don’t understand why certain things are happening. For example, your Google Analytics shows your customers dropping off at a certain point in the process and you want to know why. This is where usability testing can help. So when you don’t have the time or […]


Chatting with user for feedback

Optimising your user test

by Sarah Newport • November 23, 2017

Preparation is key to optimising your user test. To enhance the amount of information you get from your participants, there are certain things you can do prior and during the session. Consider things like ambience, environment, speech and more. Simple speech It’s important not to overuse industry jargon. People will be understanding of some basic […]


Ask the right questions

Ask useful questions

by Sarah Newport • November 7, 2017

Questions should encourage thought and insightful answers. Without effective questions, the information you gather will have no impact on what you want to achieve. This means that each question you ask should provide an answer from which you can take action. This will help you reach your UX goals. Here are 5 tips to help […]


People working on data analisys

Quality or Quantity

by Sarah Newport • October 30, 2017

The age-old problem of quality versus quantity always raises its head when planning user tests. Should you be testing a broad audience, or refining your market? Should users be moderated or unmoderated? There are plenty of benefits in testing both quantitative data and qualitative data. The question you need to answer is, which form of […]


Strategies: Refining And Customising Your Data

by Sarah Newport • October 24, 2017

By now you should have successfully implemented a user test and transformed your data into valuable insights. The next step is coming up with key recommendations and strategies from the data you have gathered. Setting up strategies Your insights have, no doubt, given you more of a holistic view of your market. Now, it’s time to […]


People Getting Insights from Others

Turning Data Into Insights

by Sarah Newport • October 17, 2017

User testing has become ubiquitous for organisations that are aiming to improve their customer experience. To obtain the greatest value from user tests, it’s important to understand your data and generate meaningful insights that can positively influence your product or service. Collecting your data The first step is collecting data that matters. This is derived […]


Interview with Producer at Halfbrick

by Julia Campbell • September 13, 2017

Halfbrick Producer Jason Maundrell Chats with Askable With coffees in hand on a sunny Wednesday morning, Askable had a great conversation with Jason Maundrell from Halfbrick. Jason currently wears multiple hats including Producer, Scrum Master and (what we think is most important) UX Design. Hands on with testing, Jason is responsible for the recruitment, screening, […]