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Evidence that compounds
The evidence layer underneath every Askable study. Findings, scored and traceable, growing stronger with every study you run.
Every study feeds the layer
The transcript captures what participants said. The recording captures what they did. Vision analysis for unmoderated tests, event data for Figma prototypes. The pipeline processes both streams in parallel and ties every quote and screen event back to a verified participant.
Every quote, structured
What participants said, extracted from the transcript and tied to the participant who said it. Every utterance scored the same way, whether it came from an interview or a website test.
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What they did, not just what they said
Vision analysis of every screen recording surfaces where users paused, hesitated, or backed away. For Figma prototypes, event data comes directly from the API.
A finding is a structured insight, not a summary.
Every finding carries the same shape, regardless of which study or method produced it.
Title
Synthesis
Mention & participant counts
Source date range
Quality score
Highlights
Source links
Trust in AI drops as the trade size grows
First-time investors trust AI advisors for general guidance but reject them for high-stakes decisions. The same users who happily ask the AI about diversification refuse to take its recommendation on a large trade without speaking to a person first.
“ I trust it for the small stuff but not for anything over five grand “
context:
Every new study compounds the last
Findings live across studies, not inside them. A pattern that surfaced once becomes one finding with deeper grounding the next time it shows up. Confidence climbs. Outliers become visible. Cross-study patterns emerge that nobody was looking for.
Trust in AI drops as the trade size grows
Trust in AI drops as the trade size grows
Trust in AI drops as the trade size grows
One layer. Four ways to reach it.
The layer shows up wherever decisions get made.
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Study results
Open the results of an AI moderated interview or live website test. Findings extracted from that study's sessions appear in a built-in results view: scored automatically, with playable highlights, participant attribution, and source links.
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Ask AI
Ask a question. Findings come back with inline citations, supporting quotes, and source clips. Every claim traces back to a verified participant.
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In docs and reels
Generate a written doc or a video reel from any set of findings. Editable in place. Shareable by link, email, or team access. Comments, embedded clips, source links.
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Connectors in your stack
Connect Askable to Claude, ChatGPT, Cursor, Copilot, Figma Make, Lovable. Query the layer from where you already work.