Content Marketer

About Askable

Askable has been changing the game in research and insights since 2017. Born in Brisbane, Australia, Askable has bootstrapped its way to a global expansion. We’ve gone from 0-40 people in 6 years and following another stellar year of growth, we’re looking to bring on the right people to help us get to the next level.

High level role overview

Askable is on the hunt for a seasoned Content Marketer to spearhead our content initiatives. In this role, you'll immerse yourself in understanding our audience, shape our global content roadmap, coordinate a team of expert researchers and industry experts, and craft resonant and industry-leading content.

Your goals will include driving brand awareness amongst research and product teams, establishing thought-leadership, and generating qualified leads. You are the kind of strategic thinker who thrives on creativity and experimentation, someone who brings fresh, actionable ideas to the table, and swiftly brings them to life. You should be proactive with adopting and utilising new AI tools for content development and delivery.

We seek an individual experienced in scaling up content production across various formats like white papers, podcasts, blog posts, SEO articles, newsletters, webinars, and videos. This role is for a visionary content creator eager to replicate past successes on a grander scale at Askable.

What you’ll do

  • Develop and execute on an ambitious and unifying content strategy.
  • Create and manage a comprehensive content calendar to drive demand creation, with diverse forms such as blogs, webinars, eBooks, guides, and short courses.
  • Collaborate with external contributors – partners, freelancers, customers – to contribute to our content program. Leverage the latest technology to assist with content creation, SEO optimisation, and data analysis.
  • Promote content across multiple platforms including LinkedIn, YouTube, and the company website, leveraging both organic and paid strategies to maximise reach and engagement.
  • Collaborate closely with Product, Design, and Growth teams to develop and execute email communications and go-to-market content that supports product launches.
  • Track, analyse, and report on content performance across all platforms.

What you’ll bring

  • 2-3 years of experience in content creation, marketing, or similar (preferably for a B2B SaaS product)
  • Proficiency in using AI tools for content creation and optimisation
  • Proven abilities and experience in collaborating with cross-functional teams
  • Familiarity with Google Analytics and CRMs like Hubspot,, or similar
  • Collaboration is not a word we just walk about, we live and embody it at Askable. You need to be able to work in a team environment, take and give constructive feedback. And then, you need to be able to go and work independently to achieve and exceed assigned goals
  • Ability to work under pressure and adhere to deadlines; Self-motivated and able to thrive in a fast-paced and self-directed environment
  • Excellent writing and editing skills, of course!

Our culture

When you join Askable, it’s not just another job. You’ll have the chance to build something that really matters. Our platform was built by UX researchers, for UX researchers. Our customers' experience comes first, always. Our company culture is very precious and highly valued. It‘s who we are and how we operate. At Askable, culture is more than having Friday beers, company ‘fun days’ and other benefits (sure, we do these things too), culture here is about creating a sense of belonging, and helping every person unlock their ultimate impact. In short, culture is vital to our success. So much so, we even wrote a book on our culture. If you’d like to learn more, get in touch and we’ll send you a copy.


We have loads of incredible employee benefits that we’d love to shout about. But if you’re genuinely interested in this role, let’s chat about them over coffee instead 😊

Final thoughts

If you’re reading this and are excited but a little scared because you don’t think you have it all, research shows that some people are less likely to apply to jobs unless they meet every single criteria so that’s a normal feeling. At Askable, we are committed to building diverse teams so please apply even if your past experience doesn’t align perfectly with the requirements. Our Head of UK started out in sales, with literally 0 sales experience but had the attitude of learning it, and learning it quickly. So if that sounds like you, you might just be the perfect addition to the team!

Brisbane, Australia

Content Marketer

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