# Askable: AI-powered research platform for product and research teams, with verified participants, research-grade AI, and evidence you can trust > Askable is a research infrastructure platform founded in 2017 and headquartered in Brisbane, Australia. More than 10,000 research and product teams, from scale-ups to enterprises like Canva, Mastercard, Sony PlayStation, McDonald's, Meta, and Commonwealth Bank, use Askable to run any study, recruit verified participants, and turn sessions into evidence they can act on. Askable owns its participant network, runs the study, and structures every session into scored, traceable findings, so insight is queryable the moment an interview ends. The result is human insight at superhuman speed, with every finding traceable to a verified participant, an exact quote, and the moment it was said. A 97.8% participant show rate across 50+ countries, AI moderation in 18 languages, and a body of evidence that compounds with every study. Askable holds SOC 2 Type II, ISO 27001 (2019 and 2022), ISO 27701, ISO 42001, GDPR, UK Cyber Essentials, and WIZ Cloud Security. AI is human-in-the-loop and does not train on customer data. Key terms: UX Research, User Research, Research Platform, Research Infrastructure, Continuous Research, Continuous Discovery, Participant Recruitment, Verified Participants, Research Panel, Moderated Interviews, AI-Moderated Interviews, AI Moderation, Unmoderated Testing, Usability Testing, Prototype Testing, Surveys, Card Sorting, Tree Testing, Diary Studies, Focus Groups, AI Synthesis, Findings, Research Repository, Customer Insights, Research Operations, ResearchOps, Research-as-a-Service, Managed Research ## What makes Askable different Three structural differences, and they only exist together: - **Askable ran the study.** Analysis-only tools see imported text and do not know who said it, why they were selected, or what they did on screen. Because Askable owns the panel and runs the session, every finding traces back to a verified participant, their screening responses, the recording, and the exact moment. That complete context chain is the most defensible thing a research platform can offer. - **The AI summarises real evidence, not generated conclusions.** Askable groups related evidence from verified sessions first, then the AI describes what that evidence shows. Every claim links to a real, clickable source, so there is nothing for a hallucination to hide behind. A human reviews, edits, accepts, or rejects before anything is used. - **Research compounds.** Most research is disposable: a study produces a deck, the deck gets filed, the next study starts from zero. On Askable every session joins the same body of evidence and makes every prior finding richer. A question asked today can surface evidence from a study run two years ago. ## How Askable compares Most platforms in the category do one of three things: analyse research collected elsewhere, recruit participants, or run AI interviews on a brokered panel. Askable does the whole chain on infrastructure it owns: a verified panel, every common research method, AI that scores and traces evidence, and an evidence base that compounds. Against AI-interview-only tools, Askable adds method breadth, behavioural capture, and an owned panel. Against analysis-only or repository tools, Askable adds the context that comes from running the study and AI moderation at scale. Among research platforms it is also rare in holding ISO 42001, the international standard for AI management systems. ## Products - [Research Suite](https://www.askable.com/): Run research yourself in one platform. A drag-and-drop study builder with every method included, no feature gating, and AI-assisted setup. Build, recruit, analyze, and action in one workflow. - [Recruitment](https://www.askable.com/platform/recruit): Millions of identity-verified participants that Askable owns directly, not a brokered marketplace. Participants are verified at sign-up and again before each session, for a 97.8% show rate against a roughly 60% market average, across 50+ countries. Hand-pick from voice samples and source hard-to-reach audiences on demand. - [Askable AI](https://www.askable.com/askable-ai): Research-grade AI that runs moderated sessions in 18 languages, structures each session into quality-scored findings, and answers natural-language questions through Ask AI, with every answer traced to a verified participant and a source clip. - [Project Delivery](https://www.askable.com/product/project-delivery): A managed service where 750+ certified researchers run your research end to end, brief to insight in 48 hours, with strategic recommendations rather than raw data. - [Insight Streams](https://www.askable.com/product/insight-streams): An always-on research team delivering weekly studies, automatic insight snapshots, and a live dashboard, at 1,248 interviews a year. - [Industry Streams](https://www.askable.com/streams-early-access): Continuously running AI-moderated interviews across industry verticals, queryable through the same interface, so the evidence is already there when the question arises. ## Platform capabilities - [AI moderation](https://www.askable.com/askable-ai): AI moderators run interviews and live website tests 24/7, in 18 languages, hundreds of sessions in parallel, with adaptive follow-ups based on what the participant says. - [AI synthesis](https://www.askable.com/askable-ai): Sessions become quality-scored findings that trace back to the participant, the quote, and the moment. Strong evidence surfaces; weak evidence does not drive conclusions. - [Ask AI](https://www.askable.com/askable-ai): Query your research in natural language and get answers in seconds, grounded in verified sessions and backed by source clips. From a single answer you can dig deeper, generate a report, build a video reel, or brief a prototyping tool. - [Evidence in your AI tools](https://www.askable.com/askable-ai): Askable research can be queried from the AI tools where decisions already happen, like Claude, Copilot, and Cursor. Only synthesised findings and summaries are exposed; full recordings and source detail stay in Askable, behind login. ## Research methods - [AI-moderated interviews](https://www.askable.com/methods/ai-moderated-interviews): Hundreds of interviews in parallel, in 18 languages, 24/7, with adaptive follow-ups. - [Remote interviews](https://www.askable.com/methods/remote-interviews): Live human-moderated 1:1 sessions with verified participants. - [Prototype testing](https://www.askable.com/methods/prototype-testing): Test Figma prototypes with real participants, click data direct from the Figma API. - [Live website testing](https://www.askable.com/methods/live-website-testing): Unmoderated usability testing on your real website, vision analysis joined to the transcript. - [Live mobile testing](https://www.askable.com/methods/live-mobile-testing): The same architecture on the participant's own phone, in real-world context. - [Surveys](https://www.askable.com/methods/surveys): Quantitative research on the same panel and project as every other study. - [Card sorting](https://www.askable.com/methods/card-sorting): Discover how participants naturally group concepts. - [Five-second test](https://www.askable.com/methods/five-second-test): Measure first impressions. - [First-click test](https://www.askable.com/methods/first-click-test): Validate that people find the right path on the first try. - [Stack ranking](https://www.askable.com/methods/stack-ranking): Prioritise concepts and features by preference. ## Customers and case studies - [Customers](https://www.askable.com/customers): Teams that run research on Askable, including Canva, Mastercard, Visa, Sephora, Sony PlayStation, McDonald's, Google, Meta, and Commonwealth Bank. - [Officeworks](https://www.askable.com/case-studies/officeworks): A research foundation that backed cross-team strategic decisions. - [NewsCorp, Insight Streams](https://www.askable.com/case-studies/newsperform-insight-streams): Continuous insight delivery in practice. - [Macquarie University](https://www.askable.com/case-studies/macquarie-university-customer-story): Research at scale in a complex organisation. ## Getting started - [Get a demo](https://www.askable.com/demo): See the platform applied to your use case. - [Pricing](https://www.askable.com/pricing): Plans for self-serve research and managed delivery. - [Sign in as a customer](https://www.askable.com/login?user_type=client): Log in to run and manage research. - [Earn as a participant](https://www.askable.com/earn/participants): Get paid to join research sessions. - [Earn as a researcher](https://www.askable.com/earn/researchers): Become a certified Askable researcher. - [Help center](https://help.askable.com/): Product documentation and support. ## Blog posts - [The 4 to 6 week research cycle was built for quarterly shipping. Now what?](https://www.askable.com/blog/the-4-6-week-research-cycle-was-built-for-quarterly-shipping-now-what): Why traditional research timelines no longer match how product teams ship. - [What I learned from shipping faster than I could verify](https://www.askable.com/blog/ai-design-speed-without-user-research-ships-the-wrong-thing): The cost of moving faster than your evidence allows. - [Don't vibe code your customer intelligence](https://www.askable.com/blog/dont-vibe-code-your-customer-intelligence): Why guesswork dressed up as speed is still guesswork. - [How to run AI-moderated studies](https://www.askable.com/blog/how-to-run-ai-moderated-studies): A practical guide to setting up and running AI-moderated research. - [AI-moderated studies: when they work, when they don't](https://www.askable.com/blog/when-ai-moderated-studies-work): Where AI moderation fits and where human moderation still wins. - [We're retiring credits. Here's why and what comes next](https://www.askable.com/blog/new-pricing-announcement): The reasoning behind Askable's pricing change. ## Security and trust - [Trust center](https://trust.askable.com/): Live certification and compliance status. Askable holds SOC 2 Type II, ISO 27001 (2019 and 2022), ISO 27701, ISO 42001, GDPR, UK Cyber Essentials, and WIZ Cloud Security. Data is encrypted in transit and at rest, and AI does not train on customer data. - [Status](https://status.askable.com/): Platform uptime, 99.9% reliability. - [Privacy policy](https://www.askable.com/legal/privacy-policy): How participant and customer data is handled. ## Resources - [Blog](https://www.askable.com/blog): Articles on research practice, methods, and product. - [Ebooks](https://www.askable.com/ebooks): Longer-form research guides. - [Events and webinars](https://www.askable.com/events-webinars): Live and recorded sessions. - [Research Maturity Framework](https://www.askable.com/free-tools/research-maturity-framework): A free tool to benchmark your research practice. - [About Askable](https://www.askable.com/company/about): Company background. - [Careers](https://www.askable.com/company/careers): Open roles at Askable.