Customer Stories

10,000+ research and product teams building better products every day with Askable

How Tesco is scaling multi-market research across Europe with Askable

RETAIL / ENTERPRISE
Jo Pforr
Product and Innovation Lead

"Being able to interview 100s of real humans in such a natural way to supercharge the discovery phase is something most teams are dreaming of — at scale, fast and with high quality."

PAYMENTS / ENTERPRISE

"Being able to interview 100s of real humans in such a natural way to supercharge the discovery phase is something most teams are dreaming of — at scale, fast and with high quality."

Jo Pforr
Product and Innovation Lead
INSURANCE / ENTERPRISE

How Allica Bank scaled strategic research, not headcount

PAYMENTS & BANKING / SCALE UP
“Our first reaction was, 'it's so easy'. With Askable, we're able to include customer research on a lot more projects, which gives us high confidence in decision making and new product go to market."
Brad Power
Senior Director of Digital Product & UX
Customer story →
"Askable makes a lot of things possible for us. Having a dedicated team to help me kind of guide us with recruitment and ensure that we're getting everything we need from our participants and from the platform has been a really great experience."
Katie Libby
Senior UX Researcher
Customer story →
“Askable fills a critical gap by helping us stay close to our customers, even when our internal capacity is stretched. We wouldn’t have the same quality of insight—or the ability to move this fast—without Streams. It’s fundamentally changed how we approach product and strategy.”
Chris Piper
Senior Product Designer
Customer story →
"Askable makes recruiting participants super simple and straightforward. I love that we can hand pick exactly who we want, and the level of customer service you guys give is insane!"
Jamil Premji
UX Researcher
Customer story →
“Askable allowed us to gather specific feedback on what customers needed or expected at every stage, which in turn, provided a research foundation that we could present across different teams as evidence for strategic decisions.”
Joshua Holmes
CX Design Lead
Customer story →

Don’t just take our word for it

Trusted by 10,000+ velocity-obsessed research & product teams
10x
better participant quality
How Tesco is scaling multi-market research across Europe with Askable
Read Customer Story
80%
Cost saving
How Allica Bank scaled strategic research, not headcount
Read Customer Story
10x
better participant quality
How Tesco is scaling multi-market research across Europe with Askable
Read Customer Story
80%
Cost saving
How Allica Bank scaled strategic research, not headcount
Read Customer Story
CASE STUDIES

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80%
cost saving

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80%
cost saving

How Macquarie University turned insights into action in just three weeks with Askable

10x
better participant quality

How Tesco is scaling multi-market research across Europe with Askable

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How Allica Bank scaled strategic research, not headcount

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Repositories
G2, Winter 2026
Leader:  User Research

Repositories
G2, Winter 2026
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G2, Winter 2026
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Asia Pacific
G2, Winter 2026
Leader:  User Research

Repositories
G2, Winter 2026
Leader:  User Research

Repositories
G2, Winter 2026
High Performer:

Consumer Video Feedback
G2, Winter 2026
Users Love Us
G2, Milestone
High Performer:

Asia Pacific
G2, Winter 2026
"Askable gives us direct access to the right customers to build rapport right from the start. Considering the sensitive nature of our projects, this is the biggest value Askable provides that no other recruitment panel matches in the market."
Kath Rochjadi
Digital Customer Experience Research Manager
"We have found Askable to be incredibly reliable. They are easy and efficient to deal with, provide great quality participants, and allow us to deliver our projects within very tight time frames."
Mat Lyons
Experience Researcher and Psychologist
"Askable makes recruiting participants super simple and straightforward. I love that we can hand pick exactly who we want, and the level of customer service you guys give is insane!"
Jamil Premji
User Researcher

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