Fostering a continuous discovery culture: stakeholder buy-in

On-demand. Watch Online.

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56 min

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Fostering a continuous discovery culture: stakeholder buy-in

About Event

​In modern product development, the landscape constantly evolves, demanding agile and adaptive approaches to stay ahead of the curve. Continuous discovery emerges as a beacon of innovation, offering a holistic and iterative approach to research and development. However, securing stakeholder buy-in is often the most significant hurdle. This webinar aims to tackle this challenge head-on!

Why watch the webinar?

  • Expert Insights: Benefit from the wisdom of industry leaders who will share strategies and best practices for nurturing a continuous discovery culture in diverse organisational contexts.
  • Stakeholder Engagement: Uncover effective techniques for engaging stakeholders at all levels, from executives to team members, ensuring their buy-in.
  • Real-World Case Studies: Learn from actual examples where successful stakeholder engagement has been pivotal in continuous discovery processes.
  • Interactive Q&A Segment: Pose your specific questions in a live Q&A session, offering a chance for bespoke advice and guidance.

​Whether you're aiming to initiate a cultural transformation in your organisation or to enhance an existing continuous discovery process, this webinar will equip you with the necessary knowledge and tools to effectively engage stakeholders and spearhead innovation.


​Emily Barnes

Senior Research Consultant, Askable Plus

​Emily Barnes brings over 20 years of experience to her role as a consultant in strategy, insights, experience, research, marketing, and design. Her current focus involves contracting with diverse teams and businesses, guiding them to identify and solve the right problems while deeply understanding their customers.

​A notable Askable Plus researcher, Emily excels in transforming customer insights into practical solutions for products, services, and communication strategies. She is also a dynamic leader, trainer, and facilitator, committed to inspiring teams with a clear vision and driving them towards innovative thinking and practices.

​Katharina Rochjadi

Digital Customer Experience Research Manager, Bupa

​Katharina Rochjadi is deeply passionate about human-centered research and design, with a strong belief in understanding human values and their influence on future technology, innovation, and ecosystems. As the Digital Customer Experience Research Manager at Bupa, she is dedicated to crafting positive experiences and meaningful customer journeys.

​Katharina has been a huge advocate for continuous discovery and has launched multiple discovery streams at Bupa, showcasing her drive for innovation and her deep commitment to understanding user behaviour.

​Nate Cutcliffe (Host)

Enterprise Customer Success, Askable

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