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Setup Phase: Defining participant criteria for your usability test (2 min read)

by Marcio Gualtieri • February 11, 2019

After you define your scenario and armed with clear objectives, we are now in a great position to define the participant criteria for our user testing. Selecting Participants for Usability Testing: Let’s follow the same example as before and define what participant criteria we’ll need for an online coffee subscription service. Things to consider: Age […]


Researcher explaining the scenario to a participant

Setup Phase: Define your user testing scenario (2 min read)

by Marcio Gualtieri • January 28, 2019

Now that we have an overview of the types of tests you can do, we’re going to focus on usability testing. The next step is to define your user testing scenario so participants embody while they’re interacting with the prototypes. With a context, your participants shift their state of mind from the tension of been tested […]


Illustration of a person using computer

Setup Phase: Define your user testing format

by Marcio Gualtieri • January 16, 2019

The next step, after defining your purpose, assumptions and hypothesis, is to define your user testing format. I won’t go through all of them in detail but hopefully, I can give you a snapshot of what each one does and how you can use them. A. Exploratory user testing format Contextual enquiries This is where you interview […]


Setup Phase: Assumptions and hypothesis for a usability test

by Marcio Gualtieri • January 14, 2019

After you’ve defined your purpose for usability testing, it is important that you make assumptions and define your hypothesis, not so you can skip the testing, but so that you can test them. It’s a critical difference. Defining your assumptions: First, it’s important to understand that an assumption is a calculated guess which you can use […]


Setup Phase: Define a purpose for a usability test

by Francisco Varisco • January 7, 2019

Organising and running a successful usability test starts with having a well-defined purpose for what you are testing. Why should I define a purpose for a usability test? Because a defined purpose in place helps you and your team to focus on what’s important. Agree on what success looks like so that you are all […]


Changes to Pay as you Go (ad hoc)

by Vivien Chang • November 11, 2018

We’re always trying to make Askable simpler so we’ve decided to consolidate our pricing model.  We’re now bundling the recruitment fee and incentive so that you don’t need to worry about how much incentive you need to offer. We have a design mantra of creating a platform that is better and simpler which is what […]


Fireside Chat with Kira from Transpire

by Sarah Newport • July 16, 2018

It’s general knowledge that over 50% of web activity is now on mobile, meaning mobile design has never been so important. A clear user experience journey is something every company needs when they have a mobile presence. We caught up with Kira from Transpire to get her thoughts, insights and experiences in her career as […]


Conversion means nothing without context

by andreas • June 18, 2018

If you work on a product team as a designer, chances are part of your job involves improving a metric of some sort. It might be landing page conversion rates, the signup funnel, or adoption rate on a new feature. Naturally, we turn to our toolkit to tweak, test and iterate on the design of the product […]


Should designers learn to code?

by andreas • June 1, 2018

TLDR: It depends on your project and team. This is a topic that I’ve been pondering for a while and only recently been able to speak to with some confidence. I’ve been working as a designer for the last 10 years, and for 8 of those years I didn’t really know how to code. Over […]


Fireside Chat with Sam from Adepto

by Sarah Newport • May 30, 2018

User Experience Designers jump into projects at different times, especially depending on the company you work for. Sam, a UX/UI designer, has made his way helping various startups with their foundations, frameworks and more. We caught up with him to see how startup UX can vary from the typical processes, his answers might surprise you. […]