Last revised: 11 April 2025 - Subscribe to updates here: trust.askable.com
Askable is a market research facilitation platform that operates globally. In this Notice, ‘Askable’, ‘we’, ‘us’, ‘our’, ‘ours’, refers to Askable Pty Ltd (ABN 72 621 754 096), Askable Limited (Company Number 14417002) and Askable Inc.
Askable is committed to ensuring the fair and appropriate handling of your personal data.
This Privacy Notice explains how we handle your personal data, whether you are a client (aka: a corporate client conducting research), a research participant, a certified +Researcher, an event attendee or you are simply reviewing what we have to offer.
Askable applies applicable data protection laws of the jurisdictions in which we are operating.
Data protection laws guide how we collect and manage your personal data. Importantly, we:
At Askable, we use the term ‘Privacy Notice’ as set out in the UK General Data Protection Regulation (UK GDPR) interchangeably with the term ‘Privacy Policy’ as set out in the Australian Privacy Act 1988.
Privacy Notices for Participant, Client and + Researcher account registration is set out below.
When you sign up for a participant account with Askable, we will collect personal data from you for the purpose of registering and managing your account with us. You may also provide additional information to your account profile after registration.
By setting up a participant account, you will be able to apply for, participate in, and be paid for research studies. We may also use your registration data to communicate with you, for example to notify you of potential research opportunities or remind you of your upcoming study sessions you have selected to participate in.
We will not be able to set up an account or provide you with research opportunities if you do not provide your information. Refer to details regarding Participants in our Privacy Notice for more information.
When you sign up for a client user account with Askable, we collect personal data from you as a representative of our client. We process this data on behalf of our client (as data controller) for the purpose of registering your account with Askable. By setting up an account, you will be able to utilise the Askable platform and services to find research participants and manage and facilitate research studies.
Askable will not be able to set up your account if you do not provide your information. Refer to details regarding Clients in our Privacy Notice for more information.
When you sign up for a +Researcher account with Askable, we will collect personal data from you for the purpose of registering and managing your account with us. We are collecting your name, contact details, a short video recording of you responding to a series of questions, and details of your qualifications and experience as a certified researcher. We may also conduct a recorded interview session with you as part of the onboarding process.By setting up a +Researcher account, you will be able to facilitate and conduct research studies on behalf of our clients, and get paid! We may also use your registration data to communicate with you, for example to notify you of potential research opportunities. +Researchers will operate as a Data Processor to Askable.We will not be able to set up an account or engage you as a +Researcher if you do not provide your information. Refer to details regarding +Researchers in our Privacy Notice for more information.
Askable is a market research facilitation platform. In essence, we are matchmakers who find suitable participants for the research studies being conducted by our clients. Askable does not make decisions on insurability or creditworthiness, and the Askable platform and services are not for Fair Credit Reporting Act (FCRA) purposes.
The Askable platform has a number of functions:
Refer to Section 2 of the Askable Terms and Conditions for more details of our platform and other services.
The types of personal data we collect and how we use it depend on your relationship with us. This includes whether you are a client, a participant, a +Researcher or event attendee.
Askable as data controller: As a data controller (or Joint Controller between Askable entities) we are responsible for determining why and how we process personal data. We only collect and process personal data that is necessary for our functions and activities. Askable acts a data controller when:
Askable as data processor: As a data processor, when we process personal data we are doing so purely on the instruction of the client (as data controller). It is important that you consider how your personal data may be handled by clients by reading their privacy policies and any collection notices associated with their studies. Askable acts as a data processor when we collect and process your personal data on behalf of our client:
Personal data is information that relates to an identified or identifiable individual. The types of personal data we collect and process as a data controller include:
We will update our Privacy Notice from time to time to ensure that our personal data handling practices are correctly reflected. This may occur without notice, however we will always post a ‘last revised’ date for your information.
If updates could potentially impact you, we will generally make these changes known to you by providing a notice on our website at your next login.
Askable uses personal data of platform users for the following purposes and under the lawful basis set out below. Askable will not use personal data not related to its services or functions.
Legitimate interests
It is in our interest or your interest to process your personal data
To manage the functionality of our websites, i.e., through essential cookies
To communicate with you using our chat function available via our website
To protect our platform and services and detect security issues
To receive your query, process your rights request or investigate your complaint, and communicate with you about these
Consent
We ask you to agree to this. If you don’t agree… we don’t do it.
You can withdraw your consent at any time.
To analyse the usage of our websites and improve the platform and user experience, i.e., through non-essential cookies and trackers
Askable collects and processes your personal data in a number of instances, which have been set out below. Depending on why you are interacting with us, we may be able to interact with you anonymously or using a pseudonym in some instances.
Visiting our website
When visiting our websites, Askable collects data about your navigation of the website to help us monitor and improve our platform and your user experience.
The data collected and processed when you visit our website includes your:
We generally collect this information through the use of cookies. Refer to our Cookie Notice for more information about our use of cookies.
When enquiring or chatting with us about our services
When you contact us or use our chat function, we collect your name, email, phone number and enquiry details. We use your personal data to communicate with you and provide you with information about our services.
When you use our chat feature, you may interact with our AI Chatbot. The AI Chatbot will instantly respond to your questions by referring and linking to Askable help pages. Your chat history will not be retained by an AI system or used to train an AI model.
Responding to an offer
If you choose to respond to an offer that we make on our website or social media pages (such as Meta), we will collect some of your personal data, including your email, approximate location, the landing page ID, and the time you visited the page. We may include small graphic images or other web programming code, called web beacons (also known as “pixel tags”, “web bugs” or “clear GIFs”), on our Services and in our messages. The web beacons are minute graphics with a unique identifier. They are used to track the online movements of Site users. Web beacons help us better manage content on the Services by informing us what content is effective, monitoring how users navigate the Services, counting users of the Services, and counting how many e-mails sent by us were actually opened.
When you submit a rights request or a privacy complaint
When you submit a rights request or submit a privacy complaint, Askable collects your name, contact information and details regarding your request or concern, as well as processing data that validates your identity. We will always try to use data we already process for this purpose, but occasionally we may need to collect new data, depending on the sensitivity of the data.. We use this data to process your request or investigate your concern and to communicate with you.
Askable uses research participant personal data for the following purposes and under the lawful bases set out below. Askable will not use personal data not related to its services or functions.
Legitimate interests
It is in our interest to process your personal data and this does not override your rights and freedoms.
To provide you with information about our platform and services, including via social media
To communicate with prospective participants who are exploring using our platform and services
To communicate with you about upcoming research opportunities you may be interested in or about your scheduled research sessions
Contract
Fulfilling our contract with you, as set out in the Terms, requires this.
To register and manage your account with us and ensure secure sign in
To add information to your account profile to assist us in matching you with our clients’ study opportunities
To identify participants that may be suitable for a client research study
Askable collects and processes participant personal data in a number of instances, which have been set out below. We generally collect this information directly from you. There are some circumstances, however, where you can choose to provide us with information from your Google or LinkedIn accounts (such as registration information or participant profile information). The nature of our business means that we are unable to provide our market research services if you decide to remain anonymous.
During participant registration
When you register an account with Askable as a participant, we collect a range of personal data to set up your account, including:
You may also choose to sign up using Google. If you choose to do this, Google will provide us with information from your social media profile, such as your name, email address, language preference and profile picture.
If a participant breaches the Askable Terms and Conditions when using the platform and services, they may become ineligible to take part in research projects. Should this occur, the status will be noted on the participant’s account record.
When adding profile details to your account
You can optionally provide us with additional profile details in your participant account. We collect these details to build your participant profile and set your preferences (e.g., the types of research opportunities you would like to be considered for).
You can provide the following additional personal data to build your participant profile:
Participants are able to connect to LinkedIn via the online participant account. Where requested by you, LinkedIn will provide Askable with details about you that are included in your LinkedIn profile.
When applying for research study opportunities
When you apply for a research opportunity, you will be asked to answer a few screening questions. Your answers are used to narrow down the participant pool from which to select people to participate in a particular study.
The client is the data controller of this data, and Askable only processes it on the client’s behalf and only in line with the client’s instructions. The answers are collected and held by Askable to match you with the research opportunity our client is seeking participants for. Where a client chooses to auto-approve participants, you may be automatically selected for the research study where your responses to screening questions meet certain criteria.
Screening questions may include details about your:
For quality assurance, it is important that all screening questions are answered by you to the greatest degree of accuracy (i.e., that you abide by our Terms by answering honestly and do not change your answers in order to appear to be a best-fit for the research opportunity). To facilitate this, we record your device’s screen when you are completing applications and answering the screening questions for each research opportunity.
Data shared with Askable clients: Askable clients will be provided with some information about you when you apply for a research opportunity with them. Our clients do not have access to all of your information held by Askable.
Clients are provided with your details that are relevant to their research study such as your name, gender, age, email, phone, suburb or country, LinkedIn profile (if provided), voice clip (if provided), reading level, occupation status and industry, job title, and family status. As the data controller, they also have access to your responses to screening questions and your availability to participate in a research opportunity.
Before our clients can select participants to complete their research study, they must request and be approved to hold an account and have purchased credits with Askable. Only then are our clients provided with your information for the purpose of selecting participants and conducting their research study.
It is important that you consider how your personal data may be handled by clients by reading any collection/privacy notices associated with their studies.
When participating in research studies
To participate in and complete research studies, you will generally be required to provide details about yourself, including your opinions and preferences.
The exact personal data that you are required to provide is dependent on the study being conducted and is determined by the client (or our +Researcher conducting the research on behalf of the client). The client is the controller of this data, and Askable only processes it on the client’s behalf and only in line with the client’s instructions.
Use of Askable Sessions: When clients choose to use the Askable Sessions (formerly Askable Live) tool to facilitate a research study, Askable will process and store your personal data during the study on behalf of the client. Askable Sessions is a web conferencing tool provided by Askable that facilitates and records virtual interviews. Askable records and stores the Askable Sessions recordings (including audio and visual recordings) and transcripts of sessions, and makes them available to the client conducting the research study.
Askable will not provide your personal data collected during studies facilitated via the Askable Sessions tool to any other entity. Askable does not have control, however, of how the client conducting the study will use and disclose your personal data. It is important that you consider this prior to participating in research studies.
AI Moderator: Our clients may choose to use an AI Moderated feature within Askable Sessions. AI Moderated is a feature where an AI moderator facilitates a research interview and asks questions to a participant. We will also inform you prior to your research interview, where the interview will be conducted by an AI moderator.
Third party tools: Some clients may choose to use tools provided by third parties when completing studies (such as Survey Monkey or Validity). In this scenario, Askable is not involved in the collection or processing of personal data during this part of a study.
When we process data to send your incentive payment
The personal data we collect and process in order to pay your incentive to you includes:
When we communicate with you
We may send you service emails or messages, including to notify you of potential research opportunities, provide communication from our clients, or remind you of your upcoming study sessions. We collect and process your personal data when we communicate with you, including:
Askable uses personal data of current and prospective clients for the following purposes and under the lawful bases set out below. Askable will not use personal data not related to its services or functions.
Legitimate interests
It is in our interest or your interest to process your personal data
To communicate and manage relationships with our current and prospective clients
As our current and prospective clients are generally companies (and/ or corporations, organisations, government agencies), personal data collected from clients is usually limited to details of the nominated contact person, which we process in a number of circumstances, set out below. We will collect this information directly from you (e.g., when you fill out a webform or submit your details at an event) or from other sources such as your employer (i.e., our client) or LinkedIn. The nature of our business means that we are unable to provide our market research services anonymously.
Marketing to prospective clients
We use a prospective client’s contact email, name, phone number, sector and company details to send you marketing communications.
You can ask us to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you or by contacting us at any time. Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of a purchase, product or service experience or other transactions.
During client registration
Client users can register an account with Askable. During registration, personal data collected from client platform users is generally limited to details of the client’s nominated contact person, including name, email and phone number. We process this data on behalf of our client (as data controller) to set you up with an Askable account.
When purchasing credits
When clients purchase credits with Askable, they will generally provide payment information of a company, as opposed to an individual. However, there may be limited circumstances where personal payment information is provided and processed by Askable for the purpose of purchasing credits (such as name on card, card type, and amount purchased).
We do not knowingly receive payment information associated with a person; rather, we ask our clients to use their approved corporate payment facilities.
Facilitating Askable Sessions
Askable provides a virtual video conferencing tool that works in conjunction with other Askable products. The tool is referred to as Askable Sessions. Clients can use the tool to conduct virtual research studies with their selected participants.
Through Askable Sessions, we collect audio, visual recording, and transcriptions of the research session and the individuals involved in the research session. The client is the controller of this data, and Askable only processes it on the client’s behalf and only in line with the client’s instructions.
Askable uses +Researcher personal data for the following purposes and under the lawful bases set out below. Askable will not use personal data not related to its services or functions.
Contract
Fulfilling our contract with you, as set out in the Terms, requires this.
To register and manage your account with us and ensure secure sign in
To communicate with you to facilitate the delivery of our Askable+ service
Askable collects and processes +Researcher personal data in a number of instances, which have been set out below. We will collect this information directly from you. The nature of our business means that we are unable to provide our market research services anonymously.
During +Researcher registration
When you register an account with Askable as a +Researcher, we collect a range of personal data to set up your account, including:
You may also choose to sign up using Google. If you choose to do this, Google will provide us with information from your social media profile, such as your name, email address, language preference, and profile picture.
Askable clients will be provided with your name, and details of your experience (including your previous employment) and qualifications as a certified researcher when you accept an offer to undertake a research project.
Facilitating Askable Sessions
+Researchers must use the Askable Session tool to conduct virtual research studies with selected participants. Through the Askable Sessions tool, Askable collects audio, visual recording, and transcriptions of the research session and the individuals involved in the research session. The client is the controller of this data, and Askable only processes it on the client’s behalf and only in line with the client’s instructions.
When you get paid
We pay you when you complete research projects on behalf of our Clients! To receive payment, you will be required to send us an invoice. The personal data we collect and process in order to pay you includes:
When we communicate with you
We may contact you via a number of communication channels (such as email, phone or message). We may send you service emails and other communications including to notify you of a potential research project that may suit you, provide communications from our clients, or remind you of an upcoming study session.
We collect and process your personal data when we communicate with you, including:
Askable uses personal data of our event attendees for the following purposes and under the lawful bases set out below. Askable will not use personal data not related to its services or functions.
Legitimate interests
It is in our interest or your interest to process your personal data
To facilitate Askable events and manage your registration to an event
Askable collects and processes your personal data in a number of instances, which have been set out below. Depending on how you are interacting with us, we may be able to interact with you anonymously or using a pseudonym in some instances.
Attending an event
When you register and attend an Askable event, we collect personal data about you to process your registration, facilitate and manage the event, share photos, and follow up with you after the event. The personal data that we collect may include:
We do not provide our services to children under the age of 13. If we discover that a child under 13 has provided us with their personal data, we will immediately delete their data. If you are a parent or guardian and become aware that your child has provided us with personal data, please contact us so that we can securely destroy their data.
Children aged less than 18 years, but who are at least 13 years, are able to create an account and use the Askable platform provided that a parent or legal guardian gives their consent and agrees to supervise them in doing so. For more information see our Terms here.
Clients may require parents or legal guardians to enter into an agreement with them directly, where their research involves the collection and processing of personal data of children aged between 13 and 18 years.
To clients: Where participants choose to participate in research studies (or where +Researchers choose to complete research projects on behalf of our clients), Askable shares participant (or +Researcher) personal data with clients that have an account with us via the Askable platform. In data protection terms the client is the controller of this data, and Askable is acting as a processor on their behalf.
That means that Askable does not control how personal data collected by our clients (i.e., during a research study) may be used or disclosed. Your personal data (including video and voice recordings) may be published, reproduced or stored by our clients. It is important that you consider how your personal data may be handled by clients by reading their privacy policies and any collection notices associated with their studies.
Sharing between Askable entities: We share your personal data between Askable entities, including Askable Pty Ltd (Australia), Askable Limited (UK), and Askable Inc. (US). Within Askable, we have an agreement that ensures your data is treated according to strict privacy and data protection standards (including GDPR standards) no matter where it is in the world.
Our service providers: Askable uses external parties (i.e., service providers) to provide services and functions on our behalf. For our service providers to provide these services, we may share personal data that relates to the services being provided, or they may collect the information on our behalf.
We have contractual arrangements in place with all service providers that include strict privacy, security and data breach reporting controls. We also take steps to ensure that service providers only process personal data for the purposes it was provided to them, and not for any other purpose. A list of our service providers is available on request. In data protection terms these are our processors or sub-processors.
Other sharing: Askable will not sell or otherwise share your personal data with advertisers, sponsors, content providers or anyone else – unless:
We also use data for marketing purposes including retargeting/suppressing you from retargetting. The vendor we use for this is an independent controller, which means that Askable and the vendor determine their own data processing purposes and means of processing. This vendor is Taboola. Taboola collects and processes data via its pixel for ad targeting and analytics, only if you accept their cookie on our cookie banner. The types of personal data collected by Taboola are browser type, truncated IP address and click events. Their Privacy Notice is available here. There is a contract in place between Taboola and Askable.
A note about international transfers for UK and EEA individuals: Askable operates its platform and services globally, providing services to clients and participants from a number of countries. As such, we need to share information that we collect outside of the jurisdiction it was collected from. This may include transfers to jurisdictions where our Askable offices and third-party service providers are located, such as Australia, the United Kingdom, and the United States.
When transferring information outside of the United Kingdom or the European Union, Askable applies appropriate safeguards (i.e., we undertake transfer risk assessments and enter into agreements incorporating standard data protection clauses including EU Standard Contractual Clauses and UK International Data Transfer Addendum).
Askable will only store your personal data in electronic format, either on-site or in ‘the cloud’.
Askable uses a cloud storage service provider, MongoDB, to store personal data, including your registration data, purchase or payment data, communications data, profile data and data from study sessions including recorded video responses. This information is stored on a server located in Sydney, Australia, and a backup is stored in the eu-west-2 AWS region.
Askable also uses other third-party service providers to store specific types of personal data (such as payment processing data, email and communications data). The personal data stored by third party providers, relates to their functions and services. A full list of our service providers is available on request.
At Askable, we securely manage and dispose of personal data, by implementing a range of data security practices, including (but not limited to):
Protection of personal data from unauthorised access and disclosure is a priority for us. Any concerns about the security of personal data held by Askable should be reported to us without delay via security@askable.com
We retain your personal data for differing periods, depending on the purpose for which it was collected. We will only keep your personal data for the periods set out below, before your personal data is securely destroyed:
Platform users
Participants
Clients and prospective clients
+Researchers
Event attendees
Askable maintains a number of social media accounts (including LinkedIn, Facebook, Instagram and Google), for the purposes of:
Social media platforms generally apply their own privacy policies to any personal data that is captured or shared while on their sites. As such, you may prefer to deal with us directly via askable.com, and not via socials, when sharing your personal data.
Askable is committed to ensuring the fair and appropriate handling of your personal data. We support your ability to exercise rights regarding your personal data held by us, as set out in the table below.
Askable handles rights requests directly, only for data that we are the controller of. To exercise your rights about data that we collect on behalf of our clients, you can contact that client directly. If you contact us to exercise rights about personal data that we process on behalf of the client (as a processor), then we are required to pass rights requests on to them.
Right to access
The right to access your personal data held by us, as well as details about why and how we use it.
Right to correct
The right to seek correction of your personal data where you consider it is incorrect, incomplete, misleading or out-of-date.
Right to erasure
The right, under certain circumstances, to ask us to delete all personal data held about you. Please note that there may be situations where we must retain your personal data after a request for erasure where we have a lawful basis for doing so.
Right to object
The right to object at any time to certain types of processing of your personal data. This is an absolute right under the GDPR if you are objecting to your data being used for marketing purposes.
Right to data portability
In certain circumstances, you have the right to receive - or ask us to transfer to another service - the personal data Askable holds about you in a structured, commonly used, electronic format.
Right to restrict processing
In certain circumstances, you have the right to obtain a restriction on the processing of your personal data.
Right to opt out of sale or sharing of personal data
The right to require Askable not to ‘sell’ your personal data or share your personal data with third parties for cross-context behaviour advertising as described in the California Privacy Notice below.
Right to opt-out of targeted advertising
The right to require Askable to stop processing your personal data for targeted advertising.
Right to opt out of automated decision making, including profiling
The right to request Askable to opt out of automated decision making and the use of your personal data for profiling activities.
Right to limit the use or disclosure of sensitive information
Right to direct Askable to limit its use and disclosure of your sensitive information to that use which is necessary to perform the service.
Right to lodge a complaint with your Data Protection Authority
The right to lodge a complaint with the data protection supervisory authority relevant to you, such as those set out below:
Askable will not discriminate against you because you exercised your individual rights set out above.
You can change and update your personal data in your Askable account such as, your name, date of birth or email address, by logging on to your account with your username and password. You will then be able to update your details and personal data.
Making a rights request
Please contact us to make a rights request – that is, to request access to your personal data held by us, request a correction of your personal data or to ask us to act in relation to your other rights set out above.
For more information please visit our Data Subject Rights page.
If you have a concern or complaint about our personal data handling practices, please get in touch with us! You can contact us using our contact information.
Askable does not use your personal data in any automated processes to make decisions about you.
In some circumstances, our clients (as data controllers) may choose to auto-approve participants for their research study, where responses to screening questions meet certain criteria. It is important that you consider how your personal data may be handled by clients by reading their privacy policies and any collection notices associated with their studies.
Askable further provides several AI features that are integrated into our platform and services set out below. These AI features assist our clients to conduct, analyse and synthesis research – they do not make decisions about you.
If you have a question about our Privacy Notice or a concern or complaint about our personal data handling practices, please get in touch with us! You can contact us using our contact information set out below.
We will confirm receipt of your questions or complaint within 24 hours. In most cases, we will be able to assist you immediately, however, there are some circumstances where we may need additional time to respond to you (such as where additional details are needed to understand your concern or investigate the matter).
How to contact us
Please contact us at:
Australia, New Zealand
Chief Privacy Officer
Email: privacy@askable.com
Phone: +61 7 3040 4719
Postal Address
Level 1, 2 King Street
Fortitude Valley
Brisbane QLD 4006
United Kingdom
United States
US Data Protection Officer
Email: privacy@askable.com
Postal Address
2501 Chatham Road, Suite N, Springfield, IL 62704
European Union
Representative
We value your privacy and your rights as a data subject and have therefore appointed Prighter Group with its local partners as our privacy representative and your point of contact for the following regions:
Prighter gives you an easy way to exercise your privacy-related rights (e.g. requests to access or erase personal data). If you want to contact us via our representative, Prighter or make use of your data subject rights, please visit the following website: https://prighter.com/q/19400320501
This section supplements our Privacy Notice and provides information to California residents in relation to how Askable handles their personal data and individual rights requests.
For the purposes of this section, the term ‘personal data’ has the same meaning as the term “personal information” in the California Consumer Privacy Act of 2018 (CCPA) as amended by the California Privacy Rights Act of 2020 (CPRA). It does not include information exempted from the scope of the CCPA.
Collection, use and disclosure of personal data
The categories of personal data (including sensitive personal information) that Askable has collected about Californian individuals in the preceding 12 months, as well as the source of that data and business purpose for collection, are set out in the above sections:
The types of third parties that Askable shares or discloses personal data to are set in the Data Sharing and Transfers section.
Selling or sharing of personal data
It is not Askable’s business practice to sell personal data or to share it for cross-context behavioural advertising. However, Askable uses third party cookies for analytics, personalisation of Askable’s services and platform, and Askable’s own marketing purposes. This may be considered a sale of personal data or a share of personal data for cross-context behavioural advertising under US laws, including the CCPA.
We do not knowingly sell or share personal data of minors under 16.
If you wish to opt-out of the sale or sharing of your personal data, please email us at privacy@askable.com.
Individual rights
Individual rights, including CCPA rights, are included in the Individual Rights section. This section details how you can submit an individual rights request and what information you must provide to Askable to process your request.