methods

Sixteen methods. Pick by intent

Every research method on one platform, on one plan.

Why every method belongs in one tool

Findings live across studies, not inside them. Queryable from inside Askable or from the tools your team already uses.

01

Findings compound

Every study lands in the same evidence base. A finding from this morning sits next to one from last quarter, both getting richer with every new session that confirms the pattern.

02

Quant and qual, one layer

Unmod responses, screen recordings, interview quotes, and behavioural data all share the same base. No more stitching data and stories together by hand.

03

One MCP connection

Ask a question in Claude, Cursor, Figma Make, or wherever your team works. Same evidence base, surfaced where the decision gets made.

04

Sixteen methods, one bill

Procurement signs once. Your research mix can change every month and the invoice doesn't.

Interview

Open-ended exploration. Conversational research with participants

AI-moderated interview

Scale and depth of qualitative research.
Learn more →

Moderated

Live one-on-one interviews led by a researcher.
Learn more →

Test

Behavioural research where participants engage with a stimulus and the data captures what they did and said.

Website test

Unmoderated testing of your live site, with screen and voice capture.
Learn more →

Mobile test

Unmoderated testing of your mobile app on a real device.
Learn more →

Prototype test

Figma prototypes tested by real users.
Learn more →

First click test

Where users click first when given a task.
Learn more →

Prototype 5 second test

Initial instincts. Spot if your idea lands or gets lost
Learn more →

Organize

Information architecture research. About taxonomy, hierarchy, and findability.

Card sorting

Participants group items to reveal mental models.
Learn more →

Tree testing

Find-the-page testing for navigation structures.
Learn more →

Measure

Structured response research where the goal is comparable data at scale.

Surveys

Structured questions across a large sample.
Learn more →

Stack rank

Participants rank options in priority order.
Learn more →

Two output shapes. Built to act on both.

Search from Askable or any tool you already use. Every answer and insight traces back to a real quote, a real participant, the exact moment it was said.

Findings

The output from any study with a recording; conversation, screen behaviour or both. Every finding traces back to the participant; the quote, and the moment. Searchable through Ask AI or your Connector.

What causes property buyers to abandon unresponsive agent listings immediately? |
All studies

Survey data

The output from the surveys’ lands in the dashboards filtered by demographic, screener answer or any other variable you have included within your study. Cut and shape how you need it, and then export the data.

Explore Surveys →

"Being able to interview 100s of real humans in such a natural way to supercharge the discovery phase is something most teams are dreaming of — at scale, fast and with high quality."

Serkan Ayan
Tesco, UX Researcher

"Being able to interview 100s of real humans in such a natural way to supercharge the discovery phase is something most teams are dreaming of — at scale, fast and with high quality."

Jo Pforr
Product and Innovation Lead
Book a demo