ask ai

Ask anything.
Get findings, not just text.

Plain language in, structured findings out. Every finding clicks through to the participant, the quote, and the moment they said it.

Where the answers come from

Your team's research, and the research already running in your industry.

Every session your team has recorded

Transcripts and screen recordings from every study on Askable. Ask what people said, what they did, and where the two diverged. Queryable the moment a session completes.

Research already running in your industry

Industry data lands weekly across major verticals. Ask a question and get an answer from the most current research - no recruitment, no conducting, no waiting.

Filter by anything you can describe.

Ask for women over 50 in Ohio who mentioned a competitor by name, in studies from last quarter. No taxonomy or tagging required.

Compare female buyers under 30 to male buyers over 40 on pricing?
Where did users hesitate before completing checkout?
Where did the onboarding flow lose people who said they understood it?
Show filter applying thinking state?...

A structured answer, with evidence

Click a finding to see the evidence under it. Click a quote to see who said it, what they were asked, and the session it came from. All the way down to the clip.

Compare female buyers under 30 to male buyers over 40 on pricing?
Where did users hesitate before completing checkout?
Where did the onboarding flow lose people who said they understood it?
Show filter applying thinking state?...

A structured answer.
Evidence behind every claim.

Ask AI returns findings,not just text.Click any finding to see the supporting evidence, sortable by quality. Click any quote to see the verified participant, the question that prompted it, the response, the session it came from.

The answer is a starting point

Spin the findings into something your team can use, within minutes.

Reels

Three minutes of the people you're building for. Pick the clips, generate the reel, send it to the stakeholders who watch but don't read.

Reports

Live docs with the clips embedded. Executive summary, deep dive, or your own structure. Edit in place, share by link.

Tables

Compare participants or findings side by side on whatever criteria matter. Pick the columns, sort, export.

Prototype briefs

Turn a finding into a brief for Figma Make, Lovable or Replit. The behavioral evidence goes with the prompt, so what gets built starts from what people actually did.

Study briefs

Turn a finding into the next study. Hypothesis, screener questions, suggested method, ready to run.

How Tesco is scaling multi-market research across Europe with Askable
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FAQs

What is Ask AI?

Ask AI is how you get findings out of your research. Ask a question in plain language and it returns structured findings, each linked to the participant who said it, the exact quote, and the video moment it came from.

How is Ask AI different from putting transcripts into ChatGPT?

Ask AI processes every session individually rather than speed-reading a pile of transcripts in one pass, so nothing is lost in a long input. It scores every piece of evidence, so strong and weak evidence do not count equally. And because Askable ran the study, every claim stays attached to the participant profile, their screening responses, and the timestamped clip.

Can Ask AI hallucinate a finding?

Structurally, no. Ask AI builds findings only from evidence records that already exist, each tied to a verified participant and a real session moment. A claim with no underlying evidence has nothing to be built from, and any reference to something that does not exist is caught and removed before it reaches you.

What can you ask Ask AI about?

Ask AI searches every session your team has run, plus any Askable Stream you subscribe to. Filter in plain language by demographics, screener answers, timeframe, brand, location or country. Nothing needs to be tagged first.

How far back does Ask AI search?

As far back as your workspace goes. Findings cross-reference across studies and across time, so a question asked today can surface evidence from a session run two years ago. The evidence base gets denser with every study rather than resetting per project.

What can you do with an Ask AI answer?

Turn it into a three-minute video reel for stakeholders, a live report with embedded clips, a comparison table, a prototype brief for Figma Make or Lovable, or a brief for the next study. Source links travel with every format.

Ask the question.
Build from the answer.

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