Unmoderated, finally done right inside Askable

Unmoderated research was meant to be quick. Instead, it often turned into a patchwork of tools, tabs, and exports. The process slowed down, quality dipped, and insights got stuck in transit.

Nearly half our customers were already recruiting through Askable but building and analyzing unmoderated tests elsewhere. It worked, but barely. Some asked us to fix it.

So we stopped treating unmoderated like a bolt-on feature and built it into something bigger: the complete Askable Research Suite.

Why the research stack needed a reset

“We kept hearing the same things from product and UX teams. Integration was taxing, with hours lost exporting, importing, and stitching together insights.”_{‍
Matt Daly — Product Lead, Askable}

Important features were hidden behind pricing gates, and adding a single teammate often triggered ROI debates. Some researchers even mentioned swapping email addresses to access the platform for a day.

“Our customers were already recruiting with us but setting up unmoderated studies elsewhere. Using multiple tools meant participant quality was fragmented, while results were exported to Excel sheets with no participant context.”
_{Brandon Di Bartolo — Head of Product, Askable}

And then there were the tabs. So many tabs. Instead of helping teams move quickly, the stack had become something to wrestle with.

What’s new in the suite

Unmoderated testing is now fully integrated into Askable alongside recruitment, moderated sessions, and analysis. You can set up prototype tests, live website tests, card sorts, five-second tests, first-click tasks, surveys, and AI-moderated interviews - all inside one platform, powered by the same triple-verified participant pool.

Every method runs on desktop and mobile with the same setup. For mobile, participants use the Askable app with consented on-device screen recording, so you capture real taps, scrolls and context switches that browsers miss.

“We built unmoderated features into the core platform so it’s fast, reliable, and flexible. The underlying infrastructure is built to scale in an AI-native world.”
Tyron Garratt — Head of Engineering, Askable

It’s built in, not bolted on. No brittle integrations, no flaky embeds, no silos. Just reliable performance when you’re running large studies, with the confidence that everything connects seamlessly.

What teams are already seeing

Large enterprises around the world have already adopted Askable as their primary research platform, moving off incumbent tools and bringing recruitment, testing and analysis into a single suite. They are running thousands of studies across markets and product lines without the usual tool-juggling.

Turnaround is quicker too. Teams report a median 48 hours from brief to insight, fewer handoffs, higher completion rates and a lower total cost of ownership.

The bigger shift is how work gets done. Research is reaching more people. Product designers tell us they can set up a card sort or prototype test in minutes, and they actually enjoy doing it. The flow is intuitive, so non-researchers can self-serve when the stakes are low, while researchers keep quality high with shared screeners, templates and guardrails.

As a global head of design put it, “The speed and depth of insights have cut our cycle time in half while increasing confidence in the decisions we ship.” A director of product research at a multinational bank told us, “Bringing prototype testing and qualitative feedback together gives us a complete picture we could not get before.”

The theme is simple: less admin, more action.

A better way to run research

This release reflects how we believe research should work. Fast, flexible and frictionless. No feature gates, no hidden pricing and no seat limits. Every plan includes all methods from day one, and you can switch between self-serve and full-service delivery as your needs change.

Already on a legacy credits plan? You can keep working as you are, or talk to us about moving to a suite plan for unmoderated methods and unlimited seats. We will help migrate projects and billing with no downtime.

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Participant quality that stays consistent

Every study, moderated or unmoderated, is powered by the same triple-verified participant pool Askable is known for. You get access to more than one million people with a 97.8 percent show rate, plus advanced targeting, screeners and incentives handled end to end. It is the same level of quality you are used to, extended across every method.

Insights that move faster

The analysis side helps surface patterns, not just transcripts. You will see task success, misclicks, drop-off points and completion times, along with clear visualisation of behaviour across sessions. Zoom into an individual response or scan for themes across hundreds. And when you need a hand, our support team is available on live chat, even on the basic plan.

A better way to run research

This release reflects how we believe research should work. Fast, flexible and frictionless. No feature gates, no hidden pricing and no seat limits. Every plan includes all methods from day one, and you can switch between self-serve and full-service delivery as your needs change.

Already on a legacy credits plan? You can keep working as you are, or talk to us about moving to a suite plan for unmoderated methods and unlimited seats. We will help migrate projects and billing with no downtime.