In this bite-sized on-demand session, the Big W research team shared how they used Askable’s unmoderated research suite to unlock faster insights and make smarter decisions.

It was an inspiring session with Bruna Veloso, Senior UX Designer at Big W, who shared how her lean team ran faster and smarter research with Askable.

Highlights from the session

• From two weeks to one day: Askable’s all-in-one suite cut research turnaround times dramatically.
• Unmoderated testing made simple: The team launched, ran, and analysed studies in a single day without juggling multiple tools or waiting on schedules.
• Stakeholder love: Dynamic reports and video insights brought research to the centre of decision-making.
• The future looks bright: With AI analysis and tree testing on the horizon, Big W’s research is only getting smarter.

It was a fast-paced, insightful look at how unmoderated research reshaped retail and how Askable is helping teams run faster, leaner, and more impactful research.

Watch the session on demand now, and if you’d like to see how Askable can transform your research, get in touch with Lou to learn more.