Experience the industry pulse in real-time. Ask the question, watch the evidence, and move your roadmap with confidence.
Energy Sector
Renewable Energy Adoption
What drives or blocks the shift to solar and batteries
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Energy Sector
Electric Vehicle Readiness
When and why people will make the EV switch
TIM • 64 • NORWICH, GB
I've got a smart meter and I'm in the habit of looking at that quite a lot actually. So I check what I'm using and if I think it's too much, I cut back like the heat in the winter I cut back on the heat just to sort of keep within bounds.
Energy Sector
Energy Management & Bundling
How much control consumers actually want
Energy Sector
The Smart Home Future
Tech trust in tomorrow's connected homes
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Energy Sector
Energy Provider Switching
Why people change and what keeps them loyal
Finance Sector
Future of Digital Finance
Balancing innovation with caution
MARY • 32 • Coronet Bay, AU
I think I would want them to understand my banking behavior and really tailor the advice to me. I wouldn't want it to be really broad, I would want it tailored to me and that would Help me. I think trust the suggestions from the AI a bit more.
Finance Sector
Money Movement Experience
From daily taps to large transfers
Finance Sector
AI in Personal Finance
Adoption drivers and barriers
Finance Sector
Financial Cost of Living
How economic pressure shapes banking behavior
Finance Sector
Banking Love & Hate
Balancing innovation with caution
Finance Sector
The Mortgage Journey
From daily taps to large transfers
Finance Sector
AI-Powered Banking
Reshaping financial service expectations
Telco Sector
Telco Value & Bundles
How consumers evaluate pricing and packages
Telco Sector
Telco Provider Switching
Triggers and friction in changing carriers
Telco Sector
Data Usage & Connectivity
Expectations versus reality in mobile service
Telco Sector
Device Upgrade Cycles
When and why people buy new tech
Ezaz • 43 • Atwell, AU
So I have made lots of switches to get some cash back. For example, I regularly switch my NBN providers because someone else is providing a better package with some cashback or with some lower rates and I switch to the new NBN provider.
Travel Sector
AI in Travel Planning
From inspiration to booking
Travel Sector
Business Travel Decisions
Balancing comfort, cost, and company policy
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Travel Sector
Travel Friction Points
Pets, kids, delays, and disruptions
Travel Sector
Trip Planning & Discovery
How travel ideas become reality
Travel Sector
Travel Cost Optimization
The lengths people go to save
Luke • 38 • Chadstone, AU
I did my research, basically how much I’m going to spend and how much each item will cost while I’m over there traveling, so I put a limit and I stick to it to ensure that I still have money for the next day and so on for the duration of my holiday.
Online Shopping Sector
Major Platform Competition
Amazon, Temu, and consumer choice
Online Shopping Sector
Online Grocery Shopping
Adoption barriers and expectations
Sophie • 30 • Ashford, GB
I do my grocery shopping online more so that I won't be tempted by things in store and I can see my basket more clearly and what the overall shop is going to cost.
250 new interviews every week Current user behavior, not outdated reports
Instant answers in seconds
Ask any relevant question, get answers in seconds. No scrolling through thousands of pages.
Beyond the specifics
Surface insights from competitors’ customers and other consumers. 3D view of the market, not just time boxed research.
Unlimited access
Product, marketing, strategy, sales, executives—everyone can ask
Trusted output, with evidence
Every insight linked to actual interview sources. Not analyst opinions, real voice of the market
Global insights from real people, not just survey data
Finally, a research platform with participants who actually show up. No more juggling multiple panels, crossing fingers, or scrambling for replacements. 97.8% show rate, verified users, all in one trusted platform.
Leading Technology
Powered by the Askable AI Engine
Askable AI Engine is the world’s first technology that combines deep research knowledge with industry knowledge and participant data to apply rich, relevant context to every query. Get evidence-backed answers to every question. No hallucinations. No re-badged GPT.
Capture
AI Moderator + AI Agents capturing millions of data points
AI Mesh
Proprietary AI Agents continuously store and optimise data
Response
Uses bespoke, enhanced knowledge architecture to generate evidence-backed response.
Validate date accuracy
AI Agents constantly check data to ensure only valid data is fed into the AI Mesh
Refine query response
The AI Engine checks whether the output meets response accuracy and safety standards
Your CTO will love us
FAQs
What exactly is this?
We've built something fundamentally different - continuous AI-moderated interviews running 24/7 in your industry. Instead of starting research when you have a question, we're already running 250 interviews every week, building this massive searchable repository. You just Ask AI and get instant insights backed by real customer voices. It's early days, but it's already working incredibly well.
How is this different from what exists today?
Think stock photography vs. hiring a photographer. Traditional research means waiting weeks for insights. With this platform, the interviews are already done and continuously happening. You ask a question, you get answers immediately from hundreds or thousands of pre-conducted interviews. One early customer created a working prototype from insights in under 15 minutes.
How validated are the insights?
Every insight shows its supporting evidence - typically 3-180+ interview clips. You can listen to actual recordings, read transcripts, and see the full context. It's not just AI summaries; it's real customer voices you can trace back to source.
How quickly can we start getting insights?
You can start finding answers within minutes of getting access. Since the interviews are already happening continuously (250 per week), there's no setup, recruitment, or waiting period. Log in, ask your first question, and you'll have evidence-backed insights immediately. Most early users tell us they discover more in their first session than they expected - one product lead spent their entire afternoon exploring because they kept finding relevant patterns they hadn't anticipated.
Does the AI hallucinate?
Answers are grounded in real interviews only. Askable AI runs deep search over verified conversations, and every claim includes links to the original clips and transcript lines so you can check for yourself.
Your customer isn’t waiting. Neither are your competitors.
Get in, and surface insights early. Your competitor might already be using it.
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