Across the globe, teams are using AI to do exactly that. By embedding it into their research and design workflows, they’re accelerating the product journey while bolstering the customer-centric decisions that lead to better outcomes.

In this session, Nikki Anderson and Aaron Patel unpack how AI supports every stage of the product journey. From early discovery to delivery, you'll see practical examples, real-world tools, and smarter ways of working that stay grounded in what customers actually need.

What you’ll learn

• Where AI fits in research and design workflows today
• How to speed up without sacrificing customer insight
• How real teams are using AI to do more, better
• Expert answers to the questions your team is already asking

By the end of it, you'll have a strategic view of how AI fits into customer-led product design. Plus, a few clever ideas to take back to your team tomorrow.

Meet the speakers

Nikki Anderson
Fractional Head of Research & Founder, User Research Academy
Nikki has a knack for making research feel doable, not daunting. She’s trained thousands of UX professionals and is now diving deep into how AI can supercharge research without losing the human touch.

Aaron Patel
Senior Product Designer, Askable
Aaron blends systems thinking, storytelling, and a strong coffee habit to create better design workflows. He’s led product design in both startups and enterprises, and now helps teams unlock the power of AI to move faster and stay aligned.

Watch it anytime

Missed the live session? No stress. Watch the full replay whenever it suits you. See how AI is helping teams move quicker, stay closer to customers, and build better products that don’t just ship, they stick.