We spoke to 100 everyday grocery customers across the US & UK to uncover the trust triggers and tiny moments like driver chats, last-minute swaps, and surprise promos that shape lasting loyalty.
Think of it as a weekly espresso-sized shot of insight to your inbox: one key insight and one surprising outlier.
We’ll pull together real insights from real customers so you can make real decisions—real fast.
of participants described app usability or navigation as a key factor in how often they return to a platform.
of participants recalled at least one positive or negative driver interaction that stuck with them.
of participants mentioned using promotions, free delivery perks, or loyalty rewards as a reason they picked one service over another.
“I use Morrisons for a full shop, Uber for milk and bananas."
“I don’t need it fast. I need it when I said I would.”
“They pick out cereal on the app. It’s fun and saves drama later.”
This weekly digest is just a snippet — get in touch to explore the full power an insight report.
