Drop a Variant Comparison block into your Unmoderated Studies to validate concepts, designs, flows, or messaging with clear, evidence-backed user preference data.
Understand not just what people pick, but the reasoning behind their choice.
.png)
Show two versions: designs, messages, flows, or concepts (in a clean, structured format).
Choose A/B or A+B setups to fit your test design and depth of comparison.
Participants respond independently for unbiased, high-quality preference data.
Capture clear quantitative results showing which option users prefer.
Collect qualitative explanations that reveal sentiment, clarity, or usability gaps.
Understand not just what users choose, but the why that drives it.
.png)
.png)
Review choices alongside participant explanations in one clean view.
Spot patterns early and validate direction before investing in the wrong idea.
Export, share, or present findings without extra tools or follow-up interviews.
Finally, a research platform with participants who actually show up. No more juggling multiple panels, crossing fingers, or scrambling for replacements. 97.8% show rate, verified users, all in one trusted platform.
.png)
.png)
.png)
.svg)
.svg)
