Askable the all-in-one research platform alternative to Marvin
Marvin vs Askable: Where they differ
Marvin and Askable solve different problems. Marvin started as a customer insights platform, which now supports AI-moderated interviews. It is great at organizing, tagging, and analyzing data you upload. However with no first, or third-party, participant panel, researchers are left trying to find their own participants for studies. If you want to test across a broader range of study methodologies you need to bolt on different tools outside of Marvin in order to do so.
Askable is a full research lifecycle platform. In the platform you can recruit participants, run all types of studies, and synthesise the data across multiple platforms thanks to its AI-powered workflows. In the end Askable generates evidence-linked reports which are tied back to exactly who provided the insight, and where and when they said it. You are no longer guessing where the data comes from. In addition to this, the Askable has a platform of millions of panel participants; you don’t need to go searching for your own participants.
If you need a repository for new and existing data, Marvin covers that. If you need to run a full research program from end to end, Askable handles the full workflow.
Where Askable goes further
Different parts of the workflow.
Marvin is a solid customer insights platform. If your team runs research in other tools and needs a central place to tag, theme, and share findings, Marvin handles that. If all you run is AI-moderated studies, Marvin is also a strong tool for this job.
Askable is for teams which want the whole research workflow in one place. Recruitment, study building, data collection, AI-powered analysis, and evidence-linked reporting — without needing a separate repository tool. Askable's Ask AI lets you search across all your past research and get answers traced to source. With all study types included as standard, you don’t need to context switch between platforms.
Always on research. Delivered weekly. Accessible instantly.
Streams sees hundreds of interviews running continuously from a dedicated team surfacing industry level data. Weekly insights report with findings, video clips and themes, all delivered automatically to your inbox.
250+ interviews per week. 13,000+ interviews per year.
Don’t just rely on your team to be generating research, Askable delivers this industry leading research on top of your existing studies. Your team can access the most up to date research when its’ requested, not when the decision making period has already passed.
Enterprise-grade security.
Askable is SOC 2 Type II certified. ISO 27001 since 2019, recertified under the 2022 standard. GDPR compliant. UK Cyber Essentials certified. Askable is also ISO 42001 Compliant. Data encrypted with AES-256 at rest and TLS 1.2+ in transit. Enterprise controls include SAML SSO, SCIM provisioning, audit logs, AI feature toggles, and custom data retention policies.
Why teams are picking Askable over Marvin
Marvin is the customer insights platform. Askable is the full research lifecycle platform. Different tools for different jobs.
Recruit, research, and analyse. Not just analyse.
Historically, Marvin is where research goes for analysis after it's done — tagging, theming, and repository management all managed with AI. Askable handles the full lifecycle: recruiting verified participants, building studies, collecting data, analysing with AI, and sharing evidence-linked reports. One platform from brief to insight.
Enterprise-grade AI across the entire workflow.
Askable's AI suite has enterprise-grade AI, with AI-moderated interviews in 18+ native languages, AI Synthesis which clusters themes across sessions, with evidence-linked reporting. Ask AI for looking at all your past research, across all your studies, with answers traced to source.
A global panel. No sourcing needed.
Marvin doesn't recruit participants. You need a separate tool or panel provider to source respondents, plus a tool to run the research study if you don’t want AI-moderated interviews. Askable has millions of verified participants across 50+ countries with a 97.8% show rate. Triple-verification process, with additional fraud detection before every study. Participant incentives included in your costs.
All methodologies, all researchers at a single price.
The Askable platform supports moderated interviews, AI-moderated interviews, unmoderated testing, prototype testing, card sorting, tree testing, surveys, and more. A number of research tools gate a number of these features behind higher tier plans, or don’t provide them at all. In addition to this many tools also make you pay for each and every user, whereas with Askable you have no user limit by design, the same great research is available to everyone in your team no matter the number.
Askable vs Marvin
Based on publicly available information gathered mid-2026.
| Feature | Askable | Hey Marvin |
|---|---|---|
| Participant incentives included | .svg){kind=icon} |
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| Study QA process | |
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| Study strategy sessions | |
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| First-party owned panel | |
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| AI synthesis and tagging | |
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| Research repository with AI search | |
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| AI-Moderated interviews | |
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| Moderated interviews | |
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| On-site interviews | |
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| Card sorting | |
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| Tree testing | |
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| Surveys | |
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| Prototype testing | |
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| Live Website testing | |
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| Mobile testing | |
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| Diary studies | |
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| Fraud detection | |
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| Dedicated research team | $ | |
| Dedicated success manager | |
Enterprise Only |
| Continuous automated insights | |
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| MCP | |
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| AICPA SOC 2 compliant | |
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| GDPR compliant | |
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| ISO27001 compliant | |
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| ISO27701 compliant | |
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| ISO42001 compliant | |
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Real support from people who know research
800+ Askable Certified Researchers, ready when you are
FAQ
Askable vs UserTesting
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