Comparison • Updated
17.3.2026

Askable, the all-in-one alternative to Maze

A purpose-built platform made for the professional researcher. A 97.8% participant show rate, on demand insights, plus AI-moderated interviews on all tiers.
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Maze vs Askable: overview

Compare reviews on G2.com

Category Askable Maze
Overall rating 4.6 / 5 4.5 / 5
Meets requirements 8.8 / 10 8.1 / 10
Ease of use 9.1 / 10 9.0 / 10
Ease of setup 9.4 / 10 9.5 / 10
Ease of admin 9.5 / 10 9.1 / 10
Quality of support 9.4 / 10 8.7 / 10
Product direction 9.2 / 10 8.4 / 10
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Why teams pick Askable over Maze

With a first-party owned panel of participants, Askable gets you in front of your verified target audience faster. Here’s a few reasons why Askable is the researcher's tool of choice. 

AI-backed research on demand. Get insights not data points.

Askable can get insights in minutes, not days or weeks. Askable’s AI works across the entire research lifecycle. AI Moderator runs interviews in 18+ native languages. AI Synthesis clusters themes and links every finding back to its source. Ask AI lets you question every study you’ve ever run creating insights, not just data points. 

Every method on every plan. No hidden costs.

Maze locks its most valuable features behind upsell pathways, not to mention additional costs for each and every participant you survey. Askable believes teams of all sizes should have access to great research methods (and participants). No hidden costs, no hidden upsells, no hidden fees. 

Trust the data, when you need it. 

AI speeds up the process but oftentimes AI systems are not built around trust-based protocols. Every Askable participant undergoes a triple-verification process ensuring each and every response is evidence based, not based on faith. Our engine scores, connects, and tracks every piece of evidence so nothing is taken on face value. Poor quality responses are automatically excluded from your study, so you only get real valuable insights. 

Insights your team can action. Not a pile of recordings. 

Askable generates evidence-linked reports automatically. Themes are backed by quotes, clips and timestamps. With AI Synthesis, themes cluster across all sessions and every finding linking back to its source. Gain real insights your team can action, not a bunch of data you need to slice together yourself.

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Where Askable goes further

The full research lifecycle. Every methodology you need. 

Maze started as a prototype testing tool and expanded from there. Its strength is unmoderated usability testing paired with a strong Figma integration. But when you need moderated interviews, diary studies, or qualitative depth, you're either paying for an upsell or switching to a tool purpose-built, not retrofitted.

Askable covers every research method in one platform, in one price: moderated interviews, AI-moderated interviews, unmoderated testing, prototype testing, card sorting, tree testing, surveys, diary studies, and 5-second tests. No workarounds. No last minute upsells. 

Always on research. Delivered weekly. Accessible instantly. 

Streams sees hundreds of interviews running continuously from a dedicated team surfacing industry level data. Weekly insights report with findings, video clips and themes, all delivered automatically to your inbox.

250+ interviews per week. 13,000+ interviews per year. 

Don’t just rely on your team to be generating research, Askable delivers this industry leading research on top of your existing studies. Your team can access the most up to date research when its’ requested, not when the decision making period has already passed. 

Enterprise-grade security.

SOC 2 Type II certified. ISO 27001 since 2019, recertified under the 2022 standard. GDPR compliant. UK Cyber Essentials certified. Data encrypted with AES-256 at rest and TLS 1.2+ in transit. AI subprocessors are contractually prohibited from training on your data.

Enterprise controls include SAML SSO, SCIM provisioning, audit logs, AI feature toggles, and custom data retention policies. Maze holds SOC2 Type II and GDPR compliance but lacks ISO 27001 certification. 

Askable vs Maze feature comparison 

Feature Askable Maze
Participant incentives included Yes No
Study QA process Yes No
First-party owned panel Yes No
AI synthesis and tagging Yes Limited
Research repository with AI search Yes No
Continuous automated insights Yes No
AI-moderated interviews Yes $
Moderated interviews Yes $
Card sorting Yes $
Tree testing Yes $
Surveys Yes $
Prototype testing Yes $
Live website testing Yes $
Mobile testing Yes $
Dedicated research team $ No
Dedicated success manager Yes $
AICPA SOC 2 Compliant Yes Yes
GDPR Compliant Yes Yes
ISO27001 Compliant Yes No
ISO27701 Compliant Yes No
ISO42001 Compliant Yes No

Based on publicly available information, mid 2026. 

Still comparing? See Askable in action →

Real support from people who know research

A dedicated team — not a ticket queue. Whether you're setting up your first study or scaling a continuous program, we're already on it.

800+ Askable Certified Researchers, ready when you are

From one-off projects to ongoing programs, tap into a global network of expert researchers without the overhead of building in-house. Keep your team moving — even when you don't have the capacity to run it yourself.

FAQ

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Is Askable a good alternative to Maze?
Yes. Askable covers the full research lifecycle in one platform. On G2, Askable is rated 4.6/5 vs Maze's 4.5/5, and leads in 5 of 7 head-to-head categories including meets requirements (8.8 vs 8.1), quality of support (9.4 vs 8.7), and product direction (9.2 vs 8.4). Every research method is included on every plan. Maze locks moderated interviews, AI moderator, card sorting, tree testing, and mobile testing behind Enterprise.
How does Maze pricing compare to Askable?
Maze offers a free tier and a $99/month Starter tier, but both are limited to 1 study per month. Participant panel credits cost extra on top. Card sorting, tree testing, moderated interviews, AI moderator, and mobile testing all require Enterprise (custom pricing). Askable's pricing is all-inclusive. Every method on every plan. Participant incentives baked in. No credits, no per-session fees.
Does Maze offer AI-moderated interviews?
Yes, but only on the Enterprise tier. Maze's AI Moderator generates discussion guides and conducts interviews autonomously. Askable offers AI Moderator as an add-on to any plan. It conducts structured qualitative interviews in 17+ native languages and can handle hundreds of sessions simultaneously, 24/7.
What research methods does Askable include that Maze doesn't?
On non-Enterprise plans, Maze lacks moderated interviews, card sorting, tree testing, mobile app testing, and advanced surveys. These are all Enterprise-only. Askable includes moderated interviews, AI-moderated interviews, unmoderated testing, prototype testing, card sorting, tree testing, surveys, diary studies, and 5-second tests on every plan.
What's the difference between Maze's free tier and Askable?
Maze's free tier includes 1 study per month, 5 seats, basic prototype testing, and basic surveys. Panel credits cost extra. No moderated interviews, no AI features, no card sorting. Askable includes every research method with no study caps. Participant incentives are included in the price.
Does Askable have a participant panel?
Yes. Askable has a global panel of millions of verified participants across 50+ countries. Every participant is triple-verified: identity checks, engagement quality scoring, and response quality assessment. Show rate is 97.8%. Incentives are always included. Maze has a panel of 5-7M+ participants, but recruitment costs extra via pay-per-use credits on non-Enterprise plans, and participant quality measures are limited on lower tiers.
How does Askable handle research analysis and reporting?
Askable generates evidence-linked reports automatically after every study. Themes are backed by direct quotes, video clips, and timestamps. Highlight reels are compiled from tagged moments. With AI Synthesis, Askable clusters themes across sessions and links every finding back to its source. Ask AI lets you query across all your past research.
Can Askable run continuous research programmes?
Yes. Askable offers Insight Streams: a continuous research programme combining a dedicated certified researcher with AI-assisted interviews on an ongoing basis. 24 interviews per week, 1,248 per year, with weekly insight reports delivered automatically. Maze has no continuous research equivalent.
Is Askable secure enough for enterprise teams?
Yes. Askable holds SOC 2 Type II certification and has been ISO 27001 certified since 2019, recertified under the 2022 standard. GDPR compliant and UK Cyber Essentials certified. Data encrypted with AES-256 at rest and TLS 1.2+ in transit. AI subprocessors are contractually prohibited from training on your data. Maze holds SOC 2 Type II and GDPR but does not have ISO 27001 certification.
How does Askable compare to Maze on G2?
Askable leads Maze in 5 of 7 G2 head-to-head categories as of March 2026. Overall rating: 4.6/5 vs 4.5/5. Meets requirements: 8.8 vs 8.1. Ease of use: 9.1 vs 9.0. Ease of admin: 9.5 vs 9.1. Quality of support: 9.4 vs 8.7. Product direction: 9.2 vs 8.4. Ease of setup is tied at 9.4.
Should I switch from Maze to Askable?
If you're on Maze's Free or Starter tier and hitting study limits, feature gates, or paying for panel credits on top of your subscription, it's worth a conversation. Askable includes every research method on every plan. AI-moderated interviews as an add-on, not an Enterprise gate. Participants included in the price. 10,000+ teams have already made the move.

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