Comparison • Updated
17.3.2026
Askable is the all-in-one alternative to Maze
Every research method on every plan. More included as standard. AI-moderated interviews on any tier. All-inclusive pricing with participants included.
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Maze vs Askable: overview
Let's compare reviews on G2.com
| Category | Maze |  |
|---|---|---|
| Overall rating | 4.5 / 5 | 4.6 / 5 |
| Meets requirements | 8.1 / 10 | 8.8 / 10 |
| Ease of use | 9.0 / 10 | 9.1 / 10 |
| Ease of setup | 9.4 / 10 | 9.4 / 10 |
| Ease of admin | 9.1 / 10 | 9.5 / 10 |
| Quality of support | 8.7 / 10 | 9.4 / 10 |
| Product direction | 8.4 / 10 | 9.2 / 10 |
Askable leads in 5 of 7 G2 categories and ties on the other two.
See it in action
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Why teams pick Askable over Maze
Maze is a solid prototype testing tool. But you can't use it for the entire research lifecycle without an upsell. Here's what changes with Askable.
Every method available on every plan.
Maze locks moderated interviews, AI moderation, card sorting, tree testing, and mobile app testing behind an upsell. On Askable, every research method is available on every plan. No feature gates. No upgrade negotiations.
AI that runs interviews. Available on every plan.
Maze offers an AI moderator, but only with an upsell. Askable's AI Moderator conducts structured interviews in 17+ native languages and can run hundreds of sessions simultaneously — on any plan.
One panel. No credits. No third-party workarounds.
Maze charges a platform fee, then charges again for participant credits on top. If their panel can't fill your audience, you're sourcing elsewhere and paying a third time. Askable built its own panel from the ground-up. Triple-verified participants across 50+ countries. 97.8% show rate. Incentives included in the price.
Evidence-linked reports. Not just usability metrics.
Maze focuses on quantitative usability analysis and heatmaps. Askable generates evidence-linked reports with themes backed by quotes, video clips, and timestamps. Your stakeholders get the story, not a spreadsheet.
Where Askable goes further
The full research lifecycle. Not just unmoderated testing.
Maze started as a prototype testing tool and expanded from there. Its strength is unmoderated usability testing with strong Figma integration. But when you need moderated interviews, diary studies, or qualitative depth, you're either paying for an upsell or switching tools.
Askable covers every research method in one platform: moderated interviews, AI-moderated interviews, unmoderated testing, prototype testing, card sorting, tree testing, surveys, diary studies, and 5-second tests. No workarounds.
Always-on research. Delivered weekly.
Insight Streams combines AI-moderated interviews at scale with a dedicated Certified Researcher who turns the data into decision-ready reports. Hundreds of interviews running continuously. Weekly insight reports with findings, video clips, and themes — delivered automatically.
24 interviews per week. 1,248 per year. Maze has no equivalent.
Enterprise-grade security.
SOC 2 Type II certified. ISO 27001 since 2019, recertified under the 2022 standard. GDPR compliant. UK Cyber Essentials certified. Data encrypted with AES-256 at rest and TLS 1.2+ in transit. AI subprocessors are contractually prohibited from training on your data.
Maze holds SOC 2 Type II and GDPR compliance but lacks ISO 27001 certification.
Maze vs Askable: a side-by-side breakdown
Based on publicly available information, early 2026.
| Feature | Maze | |
|---|---|---|
| AI-moderated interviews | Upsell only | .svg) |
| Moderated interviews | Upsell only | |
| Card sorting & tree testing | Upsell only | |
| Mobile app testing | Upsell only | |
| Prototype testing (Figma) | | |
| Diary studies |  | |
| Evidence-linked reports | | |
| Participant incentives included | | |
| Triple-verified participants | | |
| Continuous research programme | | |
| Study limits | 1/month (Free & Starter) | None |
| ISO 27001 certification | | |
800+ Askable Certified Researchers, ready when you are
From one-off projects to ongoing programs, tap into a global network of expert researchers without the overhead of building in-house. Keep your team moving — even when you don't have the capacity to run it yourself.
Access quality participants in 50+ countries and 15+ languages
No juggling panels, no last-minute dropouts, just reliable humans ready to share real insights.
Is Askable a good alternative to Maze?
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Yes. Askable covers the full research lifecycle in one platform. On G2, Askable is rated 4.6/5 vs Maze's 4.5/5, and leads in 5 of 7 head-to-head categories including meets requirements (8.8 vs 8.1), quality of support (9.4 vs 8.7), and product direction (9.2 vs 8.4). Every research method is included on every plan. Maze locks moderated interviews, AI moderator, card sorting, tree testing, and mobile testing behind Enterprise.
How does Maze pricing compare to Askable?
Maze offers a free tier and a $99/month Starter tier, but both are limited to 1 study per month. Participant panel credits cost extra on top. Card sorting, tree testing, moderated interviews, AI moderator, and mobile testing all require Enterprise (custom pricing). Askable's pricing is all-inclusive. Every method on every plan. Participant incentives baked in. No credits, no per-session fees.
Does Maze offer AI-moderated interviews?
Yes, but only on the Enterprise tier. Maze's AI Moderator generates discussion guides and conducts interviews autonomously. Askable offers AI Moderator as an add-on to any plan. It conducts structured qualitative interviews in 17+ native languages and can handle hundreds of sessions simultaneously, 24/7.
What research methods does Askable include that Maze doesn't?
On non-Enterprise plans, Maze lacks moderated interviews, card sorting, tree testing, mobile app testing, and advanced surveys. These are all Enterprise-only. Askable includes moderated interviews, AI-moderated interviews, unmoderated testing, prototype testing, card sorting, tree testing, surveys, diary studies, and 5-second tests on every plan.
What's the difference between Maze's free tier and Askable?
Maze's free tier includes 1 study per month, 5 seats, basic prototype testing, and basic surveys. Panel credits cost extra. No moderated interviews, no AI features, no card sorting. Askable includes every research method with no study caps. Participant incentives are included in the price.
Does Askable have a participant panel?
Yes. Askable has a global panel of millions of verified participants across 50+ countries. Every participant is triple-verified: identity checks, engagement quality scoring, and response quality assessment. Show rate is 97.8%. Incentives are always included. Maze has a panel of 5-7M+ participants, but recruitment costs extra via pay-per-use credits on non-Enterprise plans, and participant quality measures are limited on lower tiers.
How does Askable handle research analysis and reporting?
Askable generates evidence-linked reports automatically after every study. Themes are backed by direct quotes, video clips, and timestamps. Highlight reels are compiled from tagged moments. With AI Synthesis, Askable clusters themes across sessions and links every finding back to its source. Ask AI lets you query across all your past research.
Can Askable run continuous research programmes?
Yes. Askable offers Insight Streams: a continuous research programme combining a dedicated certified researcher with AI-assisted interviews on an ongoing basis. 24 interviews per week, 1,248 per year, with weekly insight reports delivered automatically. Maze has no continuous research equivalent.
Is Askable secure enough for enterprise teams?
Yes. Askable holds SOC 2 Type II certification and has been ISO 27001 certified since 2019, recertified under the 2022 standard. GDPR compliant and UK Cyber Essentials certified. Data encrypted with AES-256 at rest and TLS 1.2+ in transit. AI subprocessors are contractually prohibited from training on your data. Maze holds SOC 2 Type II and GDPR but does not have ISO 27001 certification.
How does Askable compare to Maze on G2?
Askable leads Maze in 5 of 7 G2 head-to-head categories as of March 2026. Overall rating: 4.6/5 vs 4.5/5. Meets requirements: 8.8 vs 8.1. Ease of use: 9.1 vs 9.0. Ease of admin: 9.5 vs 9.1. Quality of support: 9.4 vs 8.7. Product direction: 9.2 vs 8.4. Ease of setup is tied at 9.4.
Should I switch from Maze to Askable?
If you're on Maze's Free or Starter tier and hitting study limits, feature gates, or paying for panel credits on top of your subscription, it's worth a conversation. Askable includes every research method on every plan. AI-moderated interviews as an add-on, not an Enterprise gate. Participants included in the price. 10,000+ teams have already made the move.
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