Ever wonder why some products nail it while others fall flat? Here's a hint: the magic happens before a solution is mapped.

​In this engaging session, we'll dive into how discovery research challenges our assumptions and uncovers the insights that lead to truly impactful products. You'll learn practical approaches to discovery research that go beyond basic user interviews, and see real examples of how early exploration transformed product outcomes.

​Join Askable and Market Research Society (MRS) for a post-conference webinar discussion where we hear from our panelists Hannah Beresford, Kathryn Davies, and Tom Kerwin on how to create better products before your teams begin actually building.

​Speakers

​Hannah Beresford
User Research Lead, Deloitte

​Hannah has 10 years’ experience conducting discovery research, predominantly on large-scale digital transformation projects for Public Sector Clients. Hannah’s research has informed the user-centred development of critical public services, (such as covid test sites and test kits), often working under tight timeframes to serve public needs.

​For Hannah, Discovery is the most captivating phase of research. It's in this stage that teams can uncover the "unknown unknowns," those hidden insights that can lead to groundbreaking results. Connect with Hannah on LinkedIn.

​Kathryn Davies
Senior UX Researcher, Cardiff University

​Kathryn has worked in user research and software design for nearly 20 years, beginning her career in a consultancy house specialising in government and telecoms. Since then she has worked across the UK – with the odd dip into Europe – researching and designing at scale across business sectors.

​More recently she has specialised in user research, in particular in the use of evidence-based storytelling to communicate with customers, clients and businesses. In her current role at Cardiff University she works with school leavers, students and staff to enhance software and communication across the education environment.

​Her current work focuses on the interaction of students with University services spanning digital and physical environments, and the interplay between them. Connect with Kathryn on LinkedIn.

​Tom Kerwin
​Certified Askable Researcher, Askable

​Tom has 25 years of experience as a leader in design, research and product. He’s co-founded two successful startups and worked both agency-side and in-house, coaching cross-functional teams to innovate.

Since running his first usability test in 1999, Tom has been obsessed with adaptive sense-making: how do we continuously make sense of the world so we can act more effectively in it?

He is the author of Innovation Tactics, the deck of cards from Pip Decks that’s packed with pragmatic methods for making things people want. He’s also the creator of Pivot Triggers, a simple but powerful idea that’s helped hundreds of teams become more adaptive by doing discovery and delivery at the same time. Connect with Tom on LinkedIn.

​​Harry Deacon
Moderator, Senior Growth Manager, Askable

Connect with Harry on LinkedIn.