Most insight teams are already using AI. Far fewer are genuinely good at it.
Over the past year, Emily Barnes of Carta Strategy spoke with 30 practitioners across the UK, US and APAC about how AI is actually changing research and insight work. This session is about what that research surfaced, and what to do about it.
We'll move quickly through the AI Diagnostic itself, then spend most of the hour on the parts a score alone can't tell you: why enthusiasm is a weak signal of capability, why teams can't reliably judge their own maturity, where AI quietly absorbs the work juniors learn on, and the governance blind spot hiding inside tools you've already approved.Bring your questions. The last third of the session is yours.
What you'll leave with
• A shared language for AI maturity across five dimensions
• The four team archetypes, and the move each one needs next
• A practical read on your own governance zones
• Three steps to take with your team on Monday
Who it's for
UX, design, product and research leaders and practitioners working with AI under real stakeholder pressure.
Over the past year, Emily Barnes of Carta Strategy spoke with 30 practitioners across the UK, US and APAC about how AI is actually changing research and insight work. This session is about what that research surfaced, and what to do about it.
We'll move quickly through the AI Diagnostic itself, then spend most of the hour on the parts a score alone can't tell you: why enthusiasm is a weak signal of capability, why teams can't reliably judge their own maturity, where AI quietly absorbs the work juniors learn on, and the governance blind spot hiding inside tools you've already approved.Bring your questions. The last third of the session is yours.
What you'll leave with
• A shared language for AI maturity across five dimensions
• The four team archetypes, and the move each one needs next
• A practical read on your own governance zones
• Three steps to take with your team on Monday
Who it's for
UX, design, product and research leaders and practitioners working with AI under real stakeholder pressure.
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