Our Head of Design, Richard Dobson, and Senior Product Marketing Manager, Elise Bentley, unpack Model Context Protocol (MCP), the open standard that lets AI tools like Claude, ChatGPT and Figma securely query your research data, and why it matters to the modern product team.

They explore how Askable's MCP server puts evidence directly into the tools your team already works in, set up studies or tag transcripts. Richard also covers the Truth Engine behind it: verified humans, quality-scored quotes, and every insight linking back to its source.

You'll see four live use cases across research, product, design and marketing, from surfacing themes in Claude to iterating booking screens in Figma based on real participant feedback. The session closes with why research should become infrastructure rather than a service queue, plus a Q&A on tool flexibility, querying industry Streams, and what's coming next.