AI-moderated research is qualitative research where an AI moderator conducts the session, asks follow-up questions, and adapts in real time, so teams can get depth at scale without waiting on human calendars.

A research panel is a ready-to-recruit pool of participants who have agreed to take part in research over time, so teams can reach the right people quickly and trust what they learn.

Continuous discovery is the habit of learning from customers continuously, not as a one-off discovery phase, but as an ongoing loop that keeps product decisions grounded in current evidence.

Evidence velocity is how quickly decision-grade evidence moves through an organisation, from customer reality to the moment a team makes, changes, or reverses a decision.

Multimodal evidence capture is collecting more than one type of research evidence in the same study, so insights are more complete, more verifiable, and more decision-ready.

Participant fraud is when someone deliberately misrepresents themselves or their behaviour to get into (or through) a study, so the results no longer reflect real, eligible participants.

Traceable evidence is research evidence you can verify end-to-end, where every claim links back to the exact source moment it came from.